“A lightweight, color-adjusting foundation that adapts to your skin tone, evens out your complexion, and gives a natural, skin-like finish while keeping your skin hydrated.”
Customer Reviews
Overall rating: 4.9 / 5 from 50176 reviews.
I’m very happy with this product.
VIMA Magic Skin Foundation is the perfect match. It matches my skin perfectly, blends easy, and is long lasting. A bonus is it having SPF30. This is a foundation you don't want to be without.
Had to take a photo with this bottle because everyone needs to know about it!! I’m 46, my skin was looking so dull and tired with dark spots getting worse every year. One layer of this and I look ALIVE again. Glowy, fresh, radiant. No filter needed. On my third bottle now and never going back to anything else.
I am SO done buying two foundations and mixing them together just to get a decent match. This one adjusts to my warm undertone on its own and it looks like my skin but better. Covers my old acne scars and uneven patches without looking heavy at all. People keep telling me my skin looks amazing. It’s this foundation, that’s the secret lol.
Rosacea girl here. Most foundations burn or sting when I put them on and the redness just comes right back through within an hour. This one feels soothing, like actually calming on my skin. And the redness stays covered ALL day. I’ve spent way more money on high end brands that couldn’t do what this does. The fact that it’s fragrance free is everything for reactive skin like mine.
I completely stopped wearing foundation 3 years ago. Every single one settled into my laugh lines and the lines around my mouth within an hour. Made me look so much older. My daughter saw an ad for this and convinced me to try. I cannot believe it. It does not settle. It moves with my face, no cracking, no creasing. I smile and it still looks smooth. I actually want to wear makeup again. That hasn’t happened in years. Thank you for giving me that back.
Dark circles have been my biggest struggle. Doesn’t matter how much I sleep they’re always there and every concealer just creases into my fine lines under my eyes. I tried this foundation without even using concealer and my under eye area looked brighter and smoother. My coworker asked me if I went on vacation. I was like no I just found a good foundation haha. It matched my olive skin perfectly too, no grey cast or orange weirdness.
Really nice foundation. Covers my redness well and doesn’t settle into the lines on my forehead like other ones do. I’m 52 and this makes my skin look fresh without being too much. Only reason for 4 stars is I go through it fast because I wear it daily. Would love a bigger bottle! But definitely repurchasing.
No transfer on my glasses!!!! That alone makes this worth it. But it also covers my under eye circles and looks completely natural. I forget I’m even wearing it. On my second bottle already.
Wore this to dinner and got three compliments on my skin. THREE. At 62 that doesn’t happen often lol. The coverage is perfect, hides my dark spots but still looks like real skin. And it’s fragrance free which my sensitive skin desperately needs. Love love love it.
Every foundation turns orange on me by noon. Every. Single. One. Not this one. Took this selfie after wearing it 8 hours and it still looks perfect. No oxidizing, no creasing. I embraced my grey hair but needed my skin to match the confidence. This does it.
I am 82 and my daughter bought this for me because I stopped wearing any makeup years ago. Nothing looked good anymore, it all just caked up and made the redness on my nose stand out even more. But this is so different. It’s gentle, it feels like nothing on my skin, and it made my redness disappear. My friends at church kept asking what I was using. I feel pretty again and that means the world to me at my age.
I’m 61 and honestly was not expecting much. Years of sun left my skin with spots and rough texture and most foundations just sit on top and look awful. This one blended in beautifully and evened everything out. Taking one star off because I wish there was a bigger size available because I use it every day. But the formula itself is perfect for mature skin. Lightweight, smooth, no settling in lines. Really impressed.
55 years old. Sun damage. Dark spots. Fine lines everywhere. I have a drawer full of expensive foundations that all failed me. This one actually blurs my lines and covers my spots without looking thick or cakey. My daughter asked if I got a facial done. Nope, just VIMA. Wish I found this years ago.
My husband didn’t even realize I was wearing foundation. He just said I looked really good. That’s exactly what I wanted. No makeup look but better skin.
I’m 67 and I had completely given up on foundation. Everything sat in my wrinkles and made me look older than I am. My granddaughter ordered this for me and I honestly cried when I looked in the mirror. It doesn’t settle into any of my lines. My skin looks smooth and bright and I feel like myself again. I don’t say this lightly but this product changed how I feel about getting ready in the morning. I actually look forward to it now.
I’m 57 and have had redness on my cheeks and nose for as long as I can remember. Foundations either made it worse or felt like a mask. This one calmed everything down instantly. Wore it all day in Florida heat and it didn’t move. My skin looked even and natural the entire time. Finally something that actually works for redness without feeling heavy.
Ok so I was really skeptical about this whole color changing thing but WOW. It went on white and literally turned into my shade. My skin looks so smooth and natural, not cakey at all. I have combo skin and this is the first foundation that doesn’t get oily on my t-zone or cling to dry patches on my cheeks. Already on my second bottle.
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This is the worst stuff that I’ve ever used. And ladies save your money because they advertise that it’s money back guaranteed 100% guaranteed. They don’t mean it they put conditions on it. So if you don’t like it, you’re not gonna get your money back guaranteed like they say they’ll offer you 15% of your money back or they’ll offer you 25% of your money back but you’re not gonna get all your money back guaranteed like they advertise….. Kathy Price
I was skeptical to buy this and wasn't sure it would work but my word its amazing! I even showed friends the colour changing effect of the makeup and one of them even tried it herself. It is so easy to apply and you dont need a lot of it either. Plus the Spf30 helps with the current sunshine we have at the moment. Great purchase!
Just ordered
I have fallen in love with the foundations natural look, it has worked out well on my 65yr old skin. I am a medium brown skin and takes to the color perfectly. 💕 Now I have a huge issue with the primer, it doesn't spread evenly and is very hard to get out of the container(vima). I love a evenly gel feel and expect it spread nicely. This product has a nice feel but spread, constantly ! Not a fan. Price is to expensive for such a little amount and pump isn't good,,
My inner corners were so dark I looked like I hadn't slept in a decade. It catches the light just enough to look awake, not glittery. Gold warms up my olive skin and makes me look sun-kissed. Just got the single in Gold, will be buying more. Compliments on how rested I look, every week now.
Redness and rosacea that showed through everything I put on my face. I tried the foundation on its own first, good. Then I used the primer under it and my jaw dropped, smooth, crease-free, lasted from morning until night. The free brush is no afterthought, it buffs everything in flawlessly. Getting ready takes two minutes and I walk out feeling good.
At 49 my skin had lost its glow and nothing seemed to bring it back. Covers the dark spots and somehow still looks natural and fresh. Do not skip the primer. That is the secret. It smooths everything so the foundation never grabs my dry patches or sinks into lines. That 2-in-1 brush they include free is brilliant, presses the colour in without streaks. Did not expect much from the free mascara but it is my daily now, fuller lashes, no flaking. For the price of the kit you get foundation, primer and two free gifts, brilliant value. Getting ready takes two minutes and I walk out feeling good. VIMA has a customer for life.
Mature skin here, makeup always made me look older instead of younger. I tried the foundation on its own first, good. Then I used the primer under it and my jaw dropped, smooth, crease-free, lasted from morning until night. I feel seen again instead of invisible.
Dry patches on my cheeks meant foundation always clung and flaked. It is buildable, light on the good days, a bit more where I need it. The primer and foundation together are the magic. Primer first for that poreless base, then the foundation adapts on top. All day wear, zero creasing. The free brush blends it in streak-free, no cakey bits at all. The mascara they include free is a keeper too, lengthens without the spider-leg mess. For the price of the kit you get foundation, primer and two free gifts, brilliant value. I feel seen again instead of invisible.
Mature skin here, makeup always made me look older instead of younger. My skin looks even and calm, the redness just disappears. Foundation and primer together gave me a flawless base in two minutes. The mascara they include free is a keeper too, lengthens without the spider-leg mess. I feel seen again instead of invisible.
Tried every brightening pen at the chemist, they all oxidised orange. It blurs the shadow and bounces light back, like a tiny eye filter. went with Champagne, the most natural of the shades on me. Wish I'd found it years ago.
My eyes always looked sunken and exhausted, even on a good night. One swipe across the inner corner and my eyes look open and awake. Mauve cancels out the purple under my eyes, clever little thing. Started with one Mauve, regret not getting the bundle. I feel seen again instead of invisible.
Hooded tired eyes and uneven tone, I dreaded photos. The primer is what makes it last. Pores blurred, foundation glides on, nothing settles into my smile lines anymore. Finally something that works at my age.
I'm 63 and the corners of my eyes had gone so dull and shadowy. It blurs the shadow and bounces light back, like a tiny eye filter. Mauve cancels out the purple under my eyes, clever little thing.
Years of letdowns and wasted money on foundations that betrayed me by lunch. Light as a serum but it evens out everything. The primer under the foundation is the secret, no creasing, no caking. The free brush blends it in streak-free, no cakey bits at all. I bought a second kit for my daughter, she is hooked too.
At 60 my under-eyes were the first thing to give my age away. I look about ten years less tired, no exaggeration.
At 39 my under-eyes were the first thing to give my age away. One swipe across the inner corner and my eyes look open and awake.
Sensitive skin here, most foundations left me red, itchy and patchy. Honestly the primer makes the foundation. Put it on first and the foundation just melts in and holds all day. I bought a second kit for my daughter, she is hooked too.
I'm 57 and the corners of my eyes had gone so dull and shadowy. No creasing, no caking, it sits like skin even by evening. Just got the single in Champagne, will be buying more. My daughter pinched one for herself already.
Concealer just sank into the fine lines under my eyes and made it worse. It brightens the dark bit without sitting in my creases at all. Gold warms up my olive skin and makes me look sun-kissed. Finally something that works at my age.